To Shop people are going to mall and when shopping is done in a store or with a package sent by mail, the shopping experience starts online. That’s why retailers use Salesforce retail cloud CRM solutions in the cloud to create individual customer experiences over all channels. Salesforce CRM for retailers is helping retailers take customer needs into account, listening to what they want and responding immediately. Salesforce connects partners, employees and sales associates, with the key information they required to give the right products and the type of service that generates loyalty.
The four new recent capabilities are intended to help retailers offer more connected and personalized shopping experiences in consumer marketing, shopping and customer service trips
1. New feature have the ability to put together digital commerce with email marketing trips. A connector between Commerce Cloud and Marketing Cloud aims to enable the trips of connected clients through the use of dynamic activators from commerce to marketing.
2. The ability aims to make Instagram a trading destination. New Commerce Cloud Shopping integrations on Instagram allow retailers to connect product catalogs on Instagram, tag products in their publications, and create shopping content with the goal of delivering a seamless global experience for customers.
3. Third latest characteristic is the way to give a quick customer service with bots and messages, in the type of Salesforce LiveMessage. LiveMessage allows retailers to connect in two-way conversations with buyers through messages, including SMS and Facebook Messenger. In addition, it provides retailers with a comprehensive view of a buyer’s history through seamless integration with the Commerce Cloud and Marketing Cloud. This allows retailers to automate service communications on the web or mobile chat channels to solve problems such as tracking orders, resetting a lost password or initiating a return, in order to release agents to supply personalized experiences to clients.
4. The fourth tool connects the commitment of the customers of the local and corporate stores with the distributed marketing. Nicknamed Distributed Marketing by Salesforce, this feature allows corporate retailers to custom develop customer trips with Salesforce Marketing Cloud and deploy them to local stores and distributors. Then, the partners can manage and personalize those trips even more.
Retail cloud is a cloud-based retail sale solution for windows and Android and this provides all size businesses with access to windows, tablet and phone solutions and API integration to cloud ERP systems. Today’s customers do not buy as much as they use their browsers and mobile apps to buy. Easy and everywhere access to the Internet through various smart mobile devices allows buyers the freedom to take care and control of their own shopping trips. Salesforce for retail planners offer a way to increase sales, better manage inventory, and gather valuable data about their customers’ purchasing habits and much more. This type of system is growing with your business. In today’s developed market, minimum 70% of customer take charge how they know about the particular product , basically externally of direct retail marketing.