Visual Merchandising Tips for Retail Store
Has your store been meeting the targeted sales and profit margins? If the answer is “no,” this is the time to rethink about visual merchandising efforts. Indeed, even if your store has been making high sales, you cannot afford to be left behind because competitors are also working hard to take the first position. Here are some useful retail visual merchandising tips that will optimize profitability.
Place the consumable items at the back of the store
Many people coming to your store target to pick the daily consumables and simply walk away. How do you make these clients to buy more? You should position these consumables at the back of the store so that clients will have to walk around and discover more items stored there.
Think of a customer who only targeted to buy bread and milk but has been planning to have visitors in a few days down the line. By lining up items such as crockery on the path, the client is likely to buy them for the event.
Place seasonal merchandise at the front of the store
When specific seasons such as Valentine and Christmas finally come, every retailer gets the opportunity to increase sales. Because more people are willing to make a purchase that will remind them of the unique experience, the season’s merchandise should be positioned at the front of the store.
The focus is ensuring you sell all the seasonal merchandise so that the store can bring the new stock to rock another season. If all items are not sold out when the season closes, consider giving special offers or even attaching them to fast-moving items.
Make sure to utilize POP displays to increase sales
After working on the right visual merchandising display strategy for the store, the process will not be complete without including the POP display. This involves placing high-value items near the cash register to make customers buy more than they had planned. For example, buyers will take more items if they come with discounts.